What was Darryl
Hartley-Leonard's first job in the travel and tourism industry?
To give you an illustration of the number of jobs directly created
through travel and tourism. The number of jobs per year
created is equal to the entire population of how many
separate states in the country?
And of course, jobs translate into payroll. What is the payroll
generated by travel and tourism-related jobs?
Are you employed directly by the travel and tourism industry?
At the companies you work for, how many people are employed?
Do you own your own home?
Are you currently paying for a child's education?
Of these recommendations, which one do you believe to be most
critical to making this the premiere industry? Goal 1
Objective 1 recommendations are:
Of these recommendations, which one do you believe to be most
critical to making this the premiere industry? Goal 1
Objective 2 recommendations are:
Of these recommendations, which one do you believe to be most
critical to making this the premiere industry? Goal 1
Objective 3 recommendations are:
The nature and historical traveler spends more money daily than the
average traveler. How much more?
How much of the land in Yellowstone National Park is dedicated to
visitor use?
How far has the crime rate dropped since grassroots crime
initiatives have been implemented?
Of these recommendations, which one do you believe to be most
critical to making this the premiere industry? Goal 2
Objective 4 recommendations are:
Of these recommendations, which one do you believe to be most
critical to making this the premiere industry? Goal 2
Objective 5 recommendations are:
Of these recommendations, which one do you believe to be most
critical to making this the premiere industry? Goal 2
Objective 4 recommendations are:
Of these recommendations, which one do you believe to be most
critical to making this the premiere industry? Goal 2
Objective 5 recommendations are:
Of these recommendations, which one do you believe to be most
critical to making this the premiere industry? Goal 2
Objective 6 recommendations are:
Of these recommendations, which one do you believe to be the most
critical to making this the premiere industry? Goal 2
Objective 7 recommendations are:
Of these recommendations, which one do you believe to be most
critical to making this the premiere industry? Goal 3
Objective 8 recommendations are:
Of these recommendations, which one do you believe to be most
critical to making this the premiere industry? Goal 3
Objective 9 recommendations are:
| Q. 1
|
What was Darryl Hartley-Leonard's first job in the
travel and tourism industry?
|
| Key
|
Number of responses
|
Percentage of responses
|
Answer |
| 1
|
124 |
10.9% |
Sales Account Manager |
| 2
|
298 |
26.2% |
Restaurant Waiter |
| 3
|
58 |
5.1% |
Catering Manager |
| 4
|
659 |
57.9% |
Front Desk Clerk |
|
1,139 |
100.0% |
Total |
Note: percentages may not add to exactly 100% because of rounding
| Q. 2
|
To give you an illustration of the number of jobs
directly created through travel and tourism. The number of jobs per year
created is equal to the entire population of how many separate states in the
country?
|
| Key
|
Number of responses
|
Percentage of responses
|
Answer |
| 1
|
173 |
18.6% |
15 |
| 2
|
310 |
33.4% |
28 |
| 3
|
202 |
21.7% |
39 |
| 4
|
244 |
26.3% |
42 |
|
929 |
100.0% |
Total |
Note: percentages may not add to exactly 100% because of rounding
| Q. 3
|
And of course, jobs translate into payroll. What is
the payroll generated by travel and tourism-related jobs?
|
| Key
|
Number of responses
|
Percentage of responses
|
Answer |
| 1
|
321 |
32.2% |
$110b |
| 2
|
476 |
47.7% |
$155b |
| 3
|
131 |
13.1% |
$90b |
| 4
|
69 |
6.9% |
$50b |
|
997 |
100.0% |
Total |
Note: percentages may not add to exactly 100% because of rounding
| Q. 4
|
Are you employed directly by the travel and tourism
industry?
|
| Key
|
Number of responses
|
Percentage of responses
|
Answer |
| 1
|
761 |
76.1% |
Yes |
| 2
|
239 |
23.9% |
No |
|
1,000 |
100.0% |
Total |
Note: percentages may not add to exactly 100% because of rounding
| Q. 5
|
At the companies you work for, how many people are
employed?
|
| Key
|
Number of responses
|
Percentage of responses
|
Answer |
| 1
|
321 |
33.6% |
1-10 |
| 2
|
231 |
24.2% |
11-50 |
| 3
|
95 |
9.9% |
51-100 |
| 4
|
148 |
15.5% |
101-500 |
| 5
|
160 |
16.8% |
Above 500 |
|
955 |
100.0% |
Total |
Note: percentages may not add to exactly 100% because of rounding
| Q. 6
|
Do you own your own home?
|
| Key
|
Number of responses
|
Percentage of responses
|
Answer |
| 1
|
894 |
92.1% |
Yes |
| 2
|
77 |
7.9% |
No |
|
971 |
100.0% |
Total |
Note: percentages may not add to exactly 100% because of rounding
| Q. 7
|
Are you currently paying for a child's education?
|
| Key
|
Number of responses
|
Percentage of responses
|
Answer |
| 1
|
274 |
29.0% |
Yes, K-12 |
| 2
|
206 |
21.8% |
Yes, College |
| 3
|
466 |
49.3% |
No |
|
946 |
100.0% |
Total |
Note: percentages may not add to exactly 100% because of rounding
| Q. 8
|
Of these recommendations, which one do you believe
to be most critical to making this the premiere industry? Goal 1 Objective 1
recommendations are:
|
| Key
|
Number of responses
|
Percentage of responses
|
Answer |
| 1
|
358 |
36.9% |
To expand communications |
| 2
|
339 |
35.0% |
Public information programs |
| 3
|
143 |
14.8% |
TPC create government agency information programs |
| 4
|
129 |
13.3% |
Serve as a communications ambassador |
|
969 |
100.0% |
Total |
Note: percentages may not add to exactly 100% because of rounding
| Q. 9
|
Of these recommendations, which one do you believe
to be most critical to making this the premiere industry? Goal 1 Objective 2
recommendations are:
|
| Key
|
Number of responses
|
Percentage of responses
|
Answer |
| 1
|
296 |
28.6% |
Adopt the UN/WTO Definitions and Standard Classifications |
| 2
|
596 |
57.6% |
Accurately account for the expansion of travel and tourism related
businesses (SIC) System |
| 3
|
142 |
13.7% |
Develop a travel and tourism satellite account |
|
1,034 |
100.0% |
Total |
Note: percentages may not add to exactly 100% because of rounding
| Q. 10
|
Of these recommendations, which one do you believe
to be most critical to making this the premiere industry? Goal 1 Objective 3
recommendations are:
|
| Key
|
Number of responses
|
Percentage of responses
|
Answer |
| 1
|
494 |
46.1% |
Develop a strategic plan for curriculum development |
| 2
|
30 |
2.8% |
Develop a catalog |
| 3
|
134 |
12.5% |
Identify formal skill standards |
| 4
|
106 |
9.9% |
Voluntary industry certification programs |
| 5
|
308 |
28.7% |
Degree programs offering travel and tourism specialty
concentrations |
|
1,072 |
100.0% |
Total |
Note: percentages may not add to exactly 100% because of rounding
| Q. 11
|
The nature and historical traveler spends more
money daily than the average traveler. How much more?
|
| Key
|
Number of responses
|
Percentage of responses
|
Answer |
| 1
|
56 |
5.5% |
$7.00 |
| 2
|
299 |
29.5% |
$19.00 |
| 3
|
420 |
41.4% |
$45.00 |
| 4
|
240 |
23.6% |
$62.00 |
|
1,015 |
100.0% |
Total |
Note: percentages may not add to exactly 100% because of rounding
| Q. 12
|
How much of the land in Yellowstone National Park
is dedicated to visitor use?
|
| Key
|
Number of responses
|
Percentage of responses
|
Answer |
| 1
|
560 |
57.7% |
2% |
| 2
|
278 |
28.7% |
9% |
| 3
|
86 |
8.9% |
12% |
| 4
|
46 |
4.7% |
22% |
|
970 |
100.0% |
Total |
Note: percentages may not add to exactly 100% because of rounding
| Q. 13
|
How far has the crime rate dropped since grassroots
crime initiatives have been implemented?
|
| Key
|
Number of responses
|
Percentage of responses
|
Answer |
| 1
|
103 |
18.2% |
6% |
| 2
|
112 |
19.8% |
10% |
| 3
|
187 |
33.0% |
19% |
| 4
|
165 |
29.1% |
26% |
|
567 |
100.0% |
Total |
Note: percentages may not add to exactly 100% because of rounding
| Q. 14
|
Of these recommendations, which one do you believe
to be most critical to making this the premiere industry? Goal 2 Objective 4
recommendations are:
|
| Key
|
Number of responses
|
Percentage of responses
|
Answer |
| 1
|
188 |
18.5% |
Fostering environmental and cultural travel and tourism |
| 2
|
388 |
38.3% |
Convene regional tourism summits |
| 3
|
79 |
7.8% |
Expand industry initiatives to educate domestic and international
visitors |
| 4
|
297 |
29.3% |
Implement policies and programs that preserve our natural and
cultural environments |
| 5
|
43 |
4.2% |
Create an environmentally friendly awards program |
| 6
|
19 |
1.9% |
Utilize technology to educate environmental concerns |
|
1,014 |
100.0% |
Total |
Note: percentages may not add to exactly 100% because of rounding
| Q. 15
|
Of these recommendations, which one do you believe
to be most critical to making this the premiere industry? Goal 2 Objective 5
recommendations are:
|
| Key
|
Number of responses
|
Percentage of responses
|
Answer |
| 1
|
173 |
17.1% |
Develop community safety plans |
| 2
|
85 |
8.4% |
Adopt guidelines for the safe handling of visitors |
| 3
|
81 |
8.0% |
Identify best practices for travel safety education |
| 4
|
51 |
5.0% |
Employ risk reduction strategies in the development of new products
and services |
| 5
|
576 |
57.0% |
Extend existing toll-free multi-lingual visitor information
services |
| 6
|
44 |
4.4% |
Form a National Traveler Safety Team |
|
1,010 |
100.0% |
Total |
Note: percentages may not add to exactly 100% because of rounding
| Q. 16
|
Of these recommendations, which one do you believe
to be most critical to making this the premiere industry? Goal 2 Objective 4
recommendations are:
|
| Key
|
Number of responses
|
Percentage of responses
|
Answer |
| 1
|
40 |
12.9% |
Fostering environmental and cultural travel and tourism |
| 2
|
99 |
31.8% |
Convene regional tourism summits |
| 3
|
38 |
12.2% |
Expand industry initiatives to educate domestic and international
visitors |
| 4
|
100 |
32.2% |
Implement policies and programs that preserve our natural and
cultural environments |
| 5
|
23 |
7.4% |
Create an environmentally friendly awards program |
| 6
|
11 |
3.5% |
Utilize technology to educate environmental concerns |
|
311 |
100.0% |
Total |
Note: percentages may not add to exactly 100% because of rounding
| Q. 17
|
Of these recommendations, which one do you believe
to be most critical to making this the premiere industry? Goal 2 Objective 5
recommendations are:
|
| Key
|
Number of responses
|
Percentage of responses
|
Answer |
| 1
|
203 |
21.5% |
Develop community safety plans |
| 2
|
88 |
9.3% |
Adopt guidelines for the safe handling of visitors |
| 3
|
20 |
2.1% |
Identify best practices for travel safety education |
| 4
|
32 |
3.4% |
Employ risk reduction strategies in the development of new products
and services |
| 5
|
564 |
59.8% |
Extend existing toll-free multi-lingual visitor information
services |
| 6
|
36 |
3.8% |
Form a National Traveler Safety Team |
|
943 |
100.0% |
Total |
Note: percentages may not add to exactly 100% because of rounding
| Q. 18
|
Of these recommendations, which one do you believe
to be most critical to making this the premiere industry? Goal 2 Objective 6
recommendations are:
|
| Key
|
Number of responses
|
Percentage of responses
|
Answer |
| 1
|
502 |
40.1% |
Federal inspection agencies should leverage technology to enhance
facilitation |
| 2
|
191 |
15.2% |
TIA should convene an annual travel and tourism technology
symposium and technology trade show |
| 3
|
281 |
22.4% |
TIA should promote the expansion of international visitor
transaction services |
| 4
|
279 |
22.3% |
TIA should develop an electronic clearinghouse |
|
1,253 |
100.0% |
Total |
Note: percentages may not add to exactly 100% because of rounding
| Q. 19
|
Of these recommendations, which one do you believe
to be the most critical to making this the premiere industry? Goal 2 Objective
7 recommendations are:
|
| Key
|
Number of responses
|
Percentage of responses
|
Answer |
| 1
|
221 |
18.4% |
Congress should reauthorize ISTEA |
| 2
|
880 |
73.3% |
Congress should fund transportation needs |
| 3
|
17 |
1.4% |
TPC should develop a federal agency education program |
| 4
|
15 |
1.3% |
Travel authorities should provide travelers with access to
electronic travel information |
| 5
|
67 |
5.6% |
TPC should facilitate private sector input on tourism
infrastructure decisions |
|
1,200 |
100.0% |
Total |
Note: percentages may not add to exactly 100% because of rounding
| Q. 20
|
Of these recommendations, which one do you believe
to be most critical to making this the premiere industry? Goal 3 Objective 8
recommendations are:
|
| Key
|
Number of responses
|
Percentage of responses
|
Answer |
| 1
|
581 |
45.9% |
Congress should make Visa Waiver Pilot Program permanent |
| 2
|
38 |
3.0% |
Dept of State should extend visas and increase consular staff |
| 3
|
157 |
12.4% |
Federal inspection agencies should enhance facilitation |
| 4
|
57 |
4.5% |
Federal inspection agencies should expand pre-clearance and
pre-inspection services (1 of 2) |
| 5
|
220 |
17.4% |
Federal inspection agencies should improve service at ports of
entry |
| 6
|
20 |
1.6% |
President should amend NAFTA |
| 7
|
121 |
9.6% |
TIA should promote international signage |
| 8
|
61 |
4.8% |
TIA should promote multilingual traveler information |
| 9
|
12 |
0.9% |
TIA should promote guidelines on disability access information (2
of 2) |
|
1,267 |
100.0% |
Total |
Note: percentages may not add to exactly 100% because of rounding
| Q. 21
|
Of these recommendations, which one do you believe
to be most critical to making this the promiere industry? Goal 3 Objective 9
recommendations are:
|
| Key
|
Number of responses
|
Percentage of responses
|
Answer |
| 1
|
873 |
76.8% |
Congress should enact a new national tourism office |
| 2
|
198 |
17.4% |
Visit USA should have a funding goal of $100m by 2000 |
| 3
|
66 |
5.8% |
In-market advertising campaigns will be designed as a Visit USA/
private sector partnership |
|
1,137 |
100.0% |
Total |
Note: percentages may not add to exactly 100% because of rounding
